August 16, 2013 —This week I had an insightful conversation with an executive at a major public relations firm. We talked about clients who, when it comes to communications, tend to be risk averse. That is, they seem to believe in a meat-and-potatoes approach to their corporate communications, a sort of “let’s-just-do-the-basics-and-hope-for-the-best” approach when a…
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