Posts Tagged ‘communications’

September 8, 2013

Rx for success: communicating continually

September 8, 2013—Woody Allen famously wrote that “eighty percent of success is showing up.” He could have continued that with “again and again” for it’s continuity that counts in making progress, a truth that’s as applicable to communications as it is to anything else. Communicators are often confronted with an unrealistic expectation: to carry out…

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August 16, 2013

Courageous conversations: be a hippo or an elephant?

August 16, 2013 —This week I had an insightful conversation with an executive at a major public relations firm. We talked about clients who, when it comes to communications, tend to be risk averse. That is, they seem to believe in a meat-and-potatoes approach to their corporate communications, a sort of “let’s-just-do-the-basics-and-hope-for-the-best” approach when a…

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August 8, 2013

When context is king

August 8, 2013 — Key to any successful communications initiative is understanding the context in which you are working. Too often, it’s easy to forget this simple idea as communicators rush to develop plans and produce “stuff” with which to engage audiences. It’s always smart to consider the context in which you are trying to…

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July 10, 2013

When nothing is something

July 10, 2013 – In our 24/7 news world, when the media needs a constant stream of content to fill program demands, when communications strategists (like me) advise companies and organizations about what to say, when to say it, who to say it to, and how to stitch it all together, it’s refreshing to see…

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