Blog / 500 Words

September 30, 2013

Social media driving communication strategies

September 30, 2013—Toronto’s edition of Social Media Week has come and gone and, with it, the predictable bouts of breast-beating about social media’s huge potential and wailing about its huge disruptive capacity. Both are no doubt true, but what emerges above all else is the fact that social media is here to stay, driving communication…

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September 8, 2013

Rx for success: communicating continually

September 8, 2013—Woody Allen famously wrote that “eighty percent of success is showing up.” He could have continued that with “again and again” for it’s continuity that counts in making progress, a truth that’s as applicable to communications as it is to anything else. Communicators are often confronted with an unrealistic expectation: to carry out…

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August 22, 2013

3 steps to creating news releases that journalists use

August 22, 2013 — As a former journalist who’s received countless news releases, and as a former communications officer who’s sent out countless others, I’ve kept a mental list over the years of news release best and worst practices. So, despite a previous post where I railed against list content, here are three (not five,…

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August 16, 2013

Courageous conversations: be a hippo or an elephant?

August 16, 2013 —This week I had an insightful conversation with an executive at a major public relations firm. We talked about clients who, when it comes to communications, tend to be risk averse. That is, they seem to believe in a meat-and-potatoes approach to their corporate communications, a sort of “let’s-just-do-the-basics-and-hope-for-the-best” approach when a…

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August 8, 2013

When context is king

August 8, 2013 — Key to any successful communications initiative is understanding the context in which you are working. Too often, it’s easy to forget this simple idea as communicators rush to develop plans and produce “stuff” with which to engage audiences. It’s always smart to consider the context in which you are trying to…

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August 1, 2013

3 ways to improve your life spectacularly

August 1, 2013 – Did that headline compel you to read more? I thought so. It’s well known in the communications business: list content with attention-grabbing headlines and hints of short steps to satisfaction drives traffic to websites. That, unfortunately, is what counts in the minds of many as success: the number of people who…

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