Best In Comms

The web is a rich resource of information about communications practices. Below are some articles or sites that I have come across that are particularly insightful on a variety of communications issues.

Why you should discuss content marketing strategy before tactics

In the “look before you leap” category, good sound advice about developing content strategies.

The power of slow content

Content strategy: Craig Baldings is right, it isn’t always about more content, faster speed, more platforms. “Less” can definitely be “more”.

Content marketing simplified

Donna Papacosta offers good, down-to-earth, practical steps to launch or improve your content marketing efforts.

Content marketing vs. journalism

Where does journalism end and content marketing begin? Thoughts on what some see as converging trends …

Friday news cycle management?

A look at the time-held practice of releasing bad news late on a Friday afternoon. Is this practice still relevant? Comments from leading communications practitioners.

Design and the communication between people and objects

The thinking of Paola Antonelli (Senior Curator of Architecture and Design, Museum of Modern Art, New York) on how we communicate in more ways than we even know.

Richard Edelman: The new mandate for the communicator

Scanning the horizon with the President and CEO of the world’s largest public relations firm.

The art of getting retweets

Up-to-date data on how and when best to re-Tweet what has impressed you on Twitter.

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